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In 2015 there were over 1400 house fires in Norway. Still, only 4% hold a fire drill at home. Together with If Insurance we decided to turn something very serious into something fun – into a game. The result was «Playing with Fire» (Brannleken), a digital fire drill for the whole family, tailored for smartphones and tablets. In eighth steps, kids and parents could play their way through what you need to know – and do – if the fire alarm goes. For extra realism you could even get «Playing with Fire» to start at a random point in time, without warning, just like a real fire. 

Awards

2016 Gullblyanten - Gold - Mobile
2016 Gullblyanten - Diploma - Promo & Activation
2017 Eurobest - Shortlist - Mobile
2017 Gulltaggen - Gold - Campaign Site
2017 Gulltaggen - Gold - Integrated
2017 Gulltaggen - Bronze - PR
2017 Gulltaggen - Bronze - Mobile
2017 Max Marketing Mix - Gold - Finance & Insurance