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In 2015 there were over 1400 house fires in Norway. Still, only 4% hold a fire drill at home. Together with If Insurance we decided to turn something very serious into something fun – into a game. The result was «Brannleken», a digital fire drill for the whole family, tailored for smartphones and tablets. In eighth steps, kids and parents could play their way through what you need to know – and do – if the fire alarm goes. For extra realism you could even get «Brannleken» to start at a random point in time, without warning, just like a real fire.