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MatStart wanted a way to let kids join the Christmas baking at an early age. Upon launching new baking recipes for the Holiday season, we made a campaign that let kids get extra creative.

The idea was simple; draw your own cookie cutter. Kids would draw their own cookie shape, to have it transformed into a real deal cookie cutter made from child friendly plastic. The 3D printed cookie cutters were sent back to the artists themselves, along with a super good gingerbread recipe – courtesy of MatStart.

In all it’s simplicity it became a campaign filled with imaginative doodles, reminding us that amazing things can happen if we dare to let our kids loose in the kitchen.