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Our Challenge

Make people try to make street food at home.

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Solution

Show how easily you easily can make great street food from around the world, at home in your own kitchen.

Films for TV and web, and banner ads, inspiring people with recipes, and showing them how to do it at home. Campaign site where you could find films from each city we visited, more street food recipes and where to go for street food if you happened to be in one of the cities.

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Results

Best campaign in the history of MatPrat, when it comes to attention and liking on TV, but also all time high when it comes to visitors at the campaign site.

6 of 10 say they have a more positive impression of MatPrat after seeing the campaign.

47 % thinks the films are relevant and makes them want to try the recipes at home.