They say you got to see it to be it. But it’s hard for teenagers to relate to the full-blown stars of today. Instead, we put rookies just like them in the spotlight with the launch of Merch for the Unknown – a collection of merchandise for teenage singers, dancers and cosplayers that were participating in The Norwegian Youth Festivals of Art (UKM). The kids had no idea about the merch being made until Norway’s most popular artists all of a sudden wore it on social media and tagged them in the post.
Oslo rapper Hkeem handed out merch to two 12-year-olds at their school.