For Norwegian paint manufacturer Butinox, winter is awfully quiet. No one paints their house when it’s cold and wet outside. To change this, we teamed Butinox up with award winning confectioner Pierre Xavier Chinniah and reminded people that there are smaller houses out there that could also need a coat of paint.
It didn’t take long before the media started to talk about the new product. Thursday before Xmas, Pierre got invited to TV2 God Morgen Norge. In his toolbox he had ginger bread houses, a couple of paint buckets and two elves.