Our assignment was to re-position MatPrat from being the informative recipe based hub for The Norwegian Meat and Poultry Council, to become an inspiration and let people take part in the MatPrat community. MatPrats vision is to help people in their cooking and their creative concept is «It all starts with MatPrat». Anorak has in the last couple of years developed the overall communication platform, and delivered a range of brand and tactical campaigns to support the new position.