Summer campaign for MatPrat – the Information Office for Eggs and Meat (OEK), created in collaboration with our friends at Jimmy Royal. (OEK) launched an extensive «Summer Tricks» campaign with two aims: Awaken a desire for food, and increase the cookery skills of Norwegians.  The MatPrat website had been relaunched a year prior, and by developing a community and inviting the users to be part of the campaign, this would be MatPrat’s way to step down from the podium, and rather sit at the round table.

The campaign was based on presenting small tricks that make cooking easier, smarter or more fun. A total of 12 summer tricks all became films. They were shown on TV, web TV and on mobile phones/tablets. Both users from the website community and food consultants from MatPrat feature in the films.

Below is a handful of the films: