Celebrating a thousand years with Norse
Norse Atlantic Airways is a brand new airline, focusing on direct long-haul flights between Europe and the US. As an emerging brand, we needed to build brand awareness that would work well in all the markets; the US, Germany, France, the UK, and Norway.
Exactly one thousand years ago, the Norsemen were the first Europeans to cross the Atlantic and arrive in North America. This became the basis for the idea: We will launch Norse by celebrating the thousand year jubilee.