If you go to your doctor with mental health issues, you’re likely to be sent back home on sick leave. The problem is that isolation can escalate mental illness, meaning that a sick leave can actually make you sicker. In fact as many as 1 out of 4 will start getting sicker, making it harder and harder for them to get back out.
With our client being a solution to this problem, we decided to start a conversation: By turning curtains into media, we told the story of the people hiding behind them. With people donating their windows, our curtains didn’t just cover 3400 surfaces across Oslo – representing the 3400 that now was in danger of not getting back out.
In a matter of hours, they covered social media, newspapers and 15 minutes of airtime on the national news( both NRK and TV2). Finally it started a conversation amongst politicians and doctors during the Arendals week. Oh, and yes, did we say we spent zero in media?
Fountainhouse, is a NGO and a place to go if you’re struggling with mental health issues. They’re built on a simple idea: that we will heal by being together.