On the 24th of June the U.S. supreme court overturned «Roe vs Wade», which has ensured women’s right to abortion since 1973. For Amnesty International this is not only a violation of women’s rights, but a violation of human rights. One hour after the decision was made, we launched a campaign that challenged one of the fundamental truths that Americans tell about themselves and their country: That they are «The land of the free». How? By turning the U.S. national anthem into a song about weakness, rather than strength. About lack of freedom, rather than freedom.
Client: Amnesty International
Director: Nicolina Knapp/B-Reel Films