The Norwegian language has a lot of weird expressions about the pig. You can sweat like a pig, drive like a swine (meaning you’re a bad driver), or run from the pigs (pigs meaning cops). The language is simply a slightly negative way of using pork, while cooking is a great way of using it. The creative concept plays with the expressions and encourage people to eat their own words.


2017 Sølvfisken - TVC of the Month - January