In this campaign for MatPrat and Norwegian Agriculture Agency, we used an old technique to create a whole new universe. Reindeer meat has all the qualities that people demand of their food today, and we wanted to explore the history of this mythical and somewhat mysterious creature.
The films run primarily on television with shorter versions on social media.
The campaign is shot live in-camera. The reindeers where first hand-drawn frame-by-frame in 2D, and then integrated into the physical sets by a technique called Pepper’s Ghost. This holographic effect was for example popular in theaters and amusement parks in the 1800’s.