With the concept «Vi kan boliger utenom det vanlige» Sem & Johnson wants to claim the position as the most exclusive real estate broker in Oslo.
Throughout 2017 their strategy has been to lift current sales prospects out in their communication. And to do so in a way relevant to season.
So when autumn came, talking about the fact that properties with gardens and fruit trees are one of the most exclusive things you can own when Oslo is the city you want to live in, felt just right.
The campaign included print ads, social media and production of our very own apple juice.
We also collaborated with the social entrepreneurs «Epleslang», which since 2014 has given hundreds of disabled people jobs by harvesting apples in peoples gardens and transforming them into freshly squeezed apple juice. But they needed more volunteers to open up their gardens.
Being one of Oslo’s biggest providers of properties with gardens, we came up with a contest that encouraged people to become garden-donors.