How does Norway’s most popular payment app launch a mobile subscription? By staying true to yourself, we’d say. At the core of Vipps lies mission to make things easier for people. This was also at the heart of their thinking around how they could offer mobile subscription within their app. Let’s take away all the things you don’t need and fix the things that are unfair. The end result: A simplified, fair, transparent and consumer friendly mobile offering. Put simply: A new start.